Four quarters design Studio was appointed the official exhibition booth supplier at YPO that was held and hosted in Cape Town at the Cape Town International Convention Centre (CTICC) in March 2019.

The initial brief was to come up with a sustainable concept, innovative floorplan and creative booth packages i.e. think outside the box and do not follow any traditional exhibition styles or formats.

There were a number of areas to consider such as:

  • a registration area with satellite booths
  • a wellness lounge that consisted of 8 exhibitors
  • areas where selected artisans could display their work
  • ten standard booths of 3000 x 3000
  • five larger custom booths of 6000 x 3000
  • stage for entertainment

The sustainability concept was incorporated in creatively curved and cleverly designed wooden elements for the various exhibition stands, as well as a container village made from second hand shipping containers converted into a specialised exhibition area.

All elements were designed with the intention of being donated into the community after the event, thus leaving a sustainable legacy behind YPO Cape Town. The floorplan followed a circular format and not your traditional side by side stands.

The bid was won based on the innovative designs for each area and a cleverly thought out sustainability concept. We worked collaboratively with our valued partners XO Africa and Just H Events on this project. Well done to the entire DREAM team for a successful event.

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